Here are some of the digital advertising trends that are
prevailing and expected to prevail this year. We envision that prioritizing
these in your digital plan for this year and the next will reap measurable
benefits for your digital promotion success.
Content marketing & remarketing
Content marketing is predict to expand further and adapt to
new marketing channels and new SEO rules in 2016. Using visually appealing and
engaging content in a storytelling style that incorporates videos and pictures,
is a good bet for your happy marketing success. Context aware and intuitive
content will prevail in this year, taking personalization to the next level
with real-time marketing. Emphasis will be placed on strategic remarketing of
the contented that has already paid off with campaigns designed to capture the addressees
that has already visited your website. This will help an instant brand-recall
in the mind of the audience.
Device Optimization of campaigns
Mobile traffic is captivating over desktops in many
countries and mobile has become the preferred device for email viewing and marketing
research all over. 2018 will be the year to optimize your digital marketing
campaigns according to the popular devices. The trend can be even inclined
towards creating specific campaign versions for mobile devices. These would be
customized to hide rudiments making them shorter and easier to navigate to fit
these devices. Apart from the content, the timing of the campaign would also
consider the mobile usage timing of the audience. With the growing interest in
wearable tech, mobile and desktops do not remain the only devices to be
targeted. So, the campaigns will be planned taking care of the customer
experience for these devices as well.
Automated campaigns
Email marketers will tend to focus on efficient automation
of their campaigns using the automation tools. These tools help computerize the
process of taking a prospect on a personalized journey in a logical flow from
getting interested up to becoming a satisfied and sometimes, a repeat customer.
Not only the mechanization but a real-time tracking of the
engagement level is also possible using the automation tools that enable
tailoring the messages and flow of the campaign based on their interest level
with the aim to convert them. Knowing which messages they open and click helps
a great deal to take them further in the sales cycle. So, automating the campaigns
will be a hot trend in 2018.
Personalized approach
Regardless of how progressive the know-how gets; your
customers still want to be treated as humans. So, 2016 will be very much the
year to give a personal touch to your digital campaigns. Every customer is
different and expects to be treated differently. This can be arrived at by
implementing more advanced and dynamic ways of personalizing your digital
campaigns. You can learn about their interests to trigger tailored to their
interests. This helps you nurture their bond with your product basing it on
something they feel excited about.
Social media ads
The most modern marketing trends indicate that social media
ads is likely to take over the other methods of advertising in near future.
Owing to the deep impression that social media has made on today’s society and
our lives, it becomes an ideal medium for marketing of products. The upcoming strategy
in social media marketing will pose a serious competition for search engines
and other media of advertising for ecommerce as well as advertising research
share. With Facebook turning towards efficient search engine capabilities, the
businesses will be better equipped to interact with the customers using
Facebook messenger. This will be an effective medium where the user could buy
products using the envoy app, get notified and share with their friends.
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