Padmaavat movie reviews 2018

• ↺↺Cast: Ranveer Singh, Deepika Padukone, Shahid Kapoor, Jim Sarbh, Anupriya Goenka, Raza Murad
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• ⇖⇖Director: Sanjay Leela Bhansali
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• ⇖⇖Rating: 2.5 stars⇖⇖
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• All those agitating over how Sanjay Leela Bhansali’s Padmaavat would trample all over Rajput pride, you may rest easy: the director didn’t need a memo from the Karni Sena and all the other self-styled ‘armies’ on keeping it ‘sanskaari’ - his entire film is a relentlessly opulent, magnificently-mounted paean to Rajput 'aan baan shaan’.
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• ⇗⇗Here’s how it goes, just in case you are one of those rare people who haven’t been breathlessly following the film’s troubles: the Rajput king Ratan Singh (Kapoor) is the hero, the Muslim invader Alauddin Khilji (Singh) is the villain, and the object of their mutual adoration is the utterly gorgeous Padmavati, who will always and forever be a good Indian girl, and later, wife. When we see her first, she is fleet of foot and clear of eye, a joyous free spirit who has a will of her own. She ends up committing 'jauhar’, her life and death circumscribed by ⇖⇖male notions of honour.
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• If that’s not patriarchy, then I’m Queen Padmavati, who of course did not exist. And while we of course cannot judge the actions of the dramatis personae who presumably lived in the 13th century (even if they were mythical creatures, created by the poet Malik Mohammad Jayasi) by present day gender roles, we do see that the director has a problem on his hands: how do you show a beautiful queen jumping into a pyre, along with hundreds of her compatriots (a shot has a pregnant woman and a little girl), without glorifying the act?
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• ⇖⇖One way of doing it is to stuff the beginning and the middle acts with so much glitter and glamour that we are expected to be swept away. Which we dutifully do: there’s a kind of beauty in the way Bhansali creates his frames, even if your eye begins to be overwhelmed by it. Deepika Padukone⇌⇌ has never been lovelier. She wears those stunning costumes, never letting them wear her, even if her waist is decorously covered in the Ghoomar song (alert viewers may see a flash of the said body part in other parts of the film). Shahid Kapoor sports kohl in his eyes, and clearly articulated muscles in his chest, often left bare. But this film belongs to Ranveer Singh’s Khilji, who bites into mounds of meat (serving well the prototype of the Muslim savage) and his part with such relish that you can taste it.
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• ↸↸If it hadn’t been for the extreme reactions from a bunch of extreme reactionaries-cum-buffoons which nearly derailed the release the film, Bhansali’s latest opus would have been just another Bhansali extravganza, full of costumery and puffery. But given that all art is political, even if it is dressed up art, Padmaavat becomes more than it is, because the director chooses to outline the vileness of his antagonist, and underline the ‘pati-vrata ness’ of Rani Padmavati. Far from any subtle touches, Bhansali’s black-and-white delineation of the good Hindu and the bad Muslim (who could also, gasp, swing both ways) is so stark that that we are left with no illusion about which part of the political firmament he wants to be on the right side of.
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• ⇖⇖Finally, and we can’t get away from this, the question for us while watching this fresh version of the oldest tale in the book – ‘ek tha raja, ek thi rani, dono mar gaye, khatam kahani’—is, how do we deal with the fact of a woman being forced to jump into a pyre to save the ‘honour’ of her husband, and her people↪↪↪
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• ⇖⇖Of course, Padmaavat is spectacular: no one can do spectacle like Bhansali. This was what he was born to do. You can easily delight in it while the going is good. But nearly three hours of it, and looping rhetoric around what constitutes Rajput valour can and does become tiresome. And that compulsion to make ‘sati’ so good-looking, when the singeing of flesh can be so gruesome, is troubling.

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Social Media Marketing Trends That Could Make or Break Your Business

That’s the question I was asked in an meeting recently. This kind of question can be really easy since there are so many easy candidates –IoT, VR, and just about anything to do with Facebook.

But if you don’t fancy to rely on the cliches of future social technology, it can be a challenge to pick out what will matter and why. I suppose this post is somewhere in the middle and I hope it helps you think about where the substance break away from the shiny social media objects.

The most important thing about social medium marketing isn’t always the tech. It’s the people.10

A lot of what draws marketers’ attention to social media is technology: new apps, networks and the latest features on major platform. But the most important thing about social media marketing isn’t always the technology. It’s the people and how they use that technology to make, publish, share, interact and transact.2

Social media is a self-motivated of consumer behaviors driving new social technology development while at the same time, new technologies that affect consumer behaviors. It’s significant for brands looking at what’s next in social media to know this dynamic amongst their own customers and broader community.

With that dynamic cycle of citizens and technology in mind, here are a few directions for social media evolution I think are worth paying attention to:

Facebook Internet

1. The Facebook Internet

Facebook is dominating social medium usage, video and advertising and I don’t see that changing anytime soon. Along with WhatsApp messaging and predictions that Instagram will soon become the second biggest social network, many Facebook users don’t really necessitate to leave, do they? Think about that customer expectation when developing your Facebook marketing strategy and how much you can bring about with customer engagement before they ever even think of visiting your boring corporate website.

Converged Social Media

2. Converged Social

The combination of Microsoft and LinkedIn will create innovations that will benefit marketers in some interesting ways, especially if trained social profiles become accessible and integrated within Microsoft 365 apps. There’s more convergence to come and guess are hot as to whether Facebook, Google or Apple will buy Twitter or if Twitter will go the way of Friendster and MySpace.

Imagine come again? it could mean to your content co-creation and influencer marketing efforts with the integration of the LinkedIn network to Office 365. Need an expert quote for a blog post, ebook or article? Right click.

Social Video

3. Hot Video

Real-time video is the blistering shot on the block right now with Snapchat, Facebook Live and Periscope leading the way towards social engagement with customers in ways many brands haven’t explored before. Facebook’s own Nicola Mendelsohn says in five years, Facebook will “probably” be “all video”.

Like live TV, live video presents brand some opportunities for things to go differently than planned1, like Mark Zuckerberg’s inevitably comedic Q/A with Jerry Seinfeld on Facebook live that has reached over 9 million views. On the other hand, who wouldn’t trade some uncomfortable for the reach and exposure (159m views) of a Chewbacca Mom event?

If real-time video isn’t in your comfort zone, find someone who is contented with that kind of exposure plus media creation. Then train them to be your social champion.

Pay to Play Social Media

4. Paying to Play Social

Social Advertising will carry on to rise with even more options for advertisers. Social media advertising is projected to generate $11 billion in revenue by 2017, up from just $6.1 billion in 2013. More social networks and apps will expand their advertising offerings, just look at Snapchat now inserting ads in between users’ “Stories” and Snapchat Partners, API right of entry that will provide access to creating custom buying and management tools.

There’s no getting around the prerequisite for paid amplification with content on social networks. More importantly, with Facebook’s continued efforts at putting the focus on individuals over brands, companies need to think about the collective social wisdom of their people and group of people for distribution vs. simply publish on the brand social home base.

Dark social

5. Dark Social

With 84% of global social shares dark to social media analytics, there’s a growing importance, but brands are challenged to gauge its effectiveness in ways that synch with other social media measurement. There’s no shortage of recommendations on how to  measure dark social, but we all need more concrete direction on this and collaboration between apps, network and platforms to make it meaningful.

Social Chat Bots

6. Social Chat Bots

Again, Facebook has open doors for a new kind of engagement and with customers’ expectation of real-time engagement, bots may be able to satisfy basic customer service and in order needs for brands. Will bots be a service or communications solution for your brand? Maybe.

At a minimum, brands will need to invest in more interactive social experiences for their community and what better what to that than an neural network and some AI?

Mobile Social Media

7. Mobile First

Mobile traffic now exceed desktop traffic and 2 billion consumers worldwide are expected to own a smartphone in 2016. There’s nothing new about the importance of mobile friendliness or having apps, but the cost of ignoring mobile social media experiences for brand dragging their feet will rise dramatically. At a minimum, make sure Google thinks your site is mobile friendly and perhaps, most of your customers will too.

Social Media Automation

8. Social Media Automation

“Martech Shock” extends to social media as brands look to automate and scale. The use of social media automation tools and platform features will grow to help brands with prospecting, delivering content to the right customers at the right time and meeting – all integrated with a marketing dashboard for end to end reporting of the impact social media has across the customer journey. Just don’t think this kind of solution is “plug and play”. As with CRM, analytics and marketing mechanization, you will need human expertise and a strategy to make the most out of your automation software investment.

Social Media Participation

9. Social Content Participation

People are empowered and provoked more than ever to co-create social content with brands. If a brand makes that possible, I think consumers wi1ll be incredibly attracted in partnering with companies in ways that serve communal interests.

In a way, this kind of customer and brand collaboration is tapping into the whole user-generated content phenomenon. There are so many ways to do it, especially because of mobile devices allowing people to participate at all times with brands on topics they’re avid about. Content can easily become an outcome of this type of participation, whether it’s a video, image or even text.

Activating passionate people within a social network environment where they can co-create and participate is an exciting occasion to scale reach, content quantity and connect with social influencers.

Here’s the thing: Sometimes social media marketing often seems doomed to become nothing more than another advertising channel, with reproduction automation schemes for brands to scale the illusion of customer engagement.

While that seems a bit cynical, I also think the communal power of individuals on social networks has never been greater – for content, engagement and influence. When brands and marketers can marry the understanding and action of the crowd with technology that actually solves a real problem, I think the future of social media is brighter than ever.