marketing-digital-transformation-now

Every marketer understands the premise-and every CEO yearn to realize the promise-of connected customer journeys across all touchpoints. Yet the challenge of siloed departments and data, siloed customer experience, disconnected channels, disconnected promotion tools and analytics, and security, scale and ease of use persist.

I know you're almost certainly well versed in the problems. And I understand your pain-what's been missing is a solution that meets the needs of the entire association. Until now.

Today, we've turned the bend in the digital transformation. We're now living in the age of the customer, where great marketing is powered by solutions that put customers at the middle of every experience and every interaction. Providing cohesive, consistent, and relevant 1-to-1 experiences across marketing, sales, and service-on all channel and devices-is no longer a wish for the future. It is readily available to companies of all types, sizes and industries.

A finite focus on purchaser experience is the common thread among the world's most innovative companies like Uber, Amazon, GE, Fitbit, and I'm proud to say Salesforce. From established brands to digital startups, healthcare providers to financial services firms, and even government agencies, educators and not for profits, digital leaders distinguish customers want transparency, ease-of-use, convenience, and personalization. Most importantly, marketers just like you are most often driving these buyer experience initiatives.

Marketing's Role in Driving Brand Experiences

There's never been a more stirring time to be a marketer. Yet despite the dynamic environment in which we work, one thing remains consistent: We exist to produce more demand for our company's products and services.

We have hundreds of metrics to gauge success, but what matters the majority are our contributions to the bottom line:

Driving customer acquisition

Generating sales

Decreasing customer churn

These goals have misrepresented little over the years, but to attain them, we must recognize how shifts in cloud computing, mobile, social media, and artificial cleverness are reshaping how we market. Let's briefly walk through each trend.

Cloud Computing for Marketing

Forecasts from Forbes, Cisco, Forrester, and Gartner predict that by the end of 2016, more than a third of the world's digital content will be stored in the cloud. Marketers can function with greater speed and immediacy than ever before-with more access to testing and instant optimization. With the ability to scale program with near-infinite amounts of data, we can all better manage and personalize the customer journey, sending billions of 1-to-1 messages across every channel: email, mobile, social, apps, the IoT, and more. With easy access to apps in the cloud, marketers now have control over our businesses, allowing us to focus on modernization, not infrastructure.

Mobile Marketing

People are emotionally involved to cell phones 16 hours a day and check them 80+ times a day. Apps give people context that can create connected customer experiences and drive personalization with location, proximity, speed, weather, and other daily cues. portable messaging-in-app push notifications and text messages-help us connect with customers when they need it most. Customers are now notified when their flights are delayed, at what time their reservations are ready, or when their pizzas have been delivered.

Social Media Marketing

According to this case study from Facebook and Salesforce, marketers who align messaging in email campaigns with social advertising strategies have seen a 22% lift in email conversions. The average Facebook user spend 50 minutes per day on Facebook, Instagram, and Messenger. That's more than any other leisure activity the Bureau of Labor figures surveys except watching TV and movies, according to the New York Times. Because these networks are identity-based platforms, marketers can reach more prospects, fans, and followers than ever-and in the process, learn an incredible amount about them. Social managers can create personalized experiences through ads, recommendations, and customer service-as well as use community to drive email subscription and app downloads.

Artificial Intelligence for Marketing

Today, just 1 percent of industry data has been analyzed and it requires expert data scientists to develop apps and extract insights. Over the next decade however, AI will transform every aspect of business-every industry. It has the potential to make every company and every employee smarter, faster, more operationally efficient and productive.

Marketers can use artificial intelligence to advise products and offers to customers, tailoring messages according to important metrics, such as email opens, browsing activity, and conversions. Customer data can help identify new addressees segments to target with more relevant messages and offers. Then, marketers can measure, test, analyze, and optimize every step of the trip, getting insights into traffic, sales, and service metrics along the way.

The Key Questions You Need to Ask In Order to Your Achieve Customer Experience Goals

While it's easy to get animated about the age of the customer and its infinite possibilities, it's important to remember that great new opportunities can also bring in some new obstacles (or quite often highlight existing issues with legacy systems). To succeed, marketers must be able to answer five fundamental questions:

How can I blur the lines and take away the obstacles between marketing, commerce, custom apps, sales, service, communities, and IoT, so that there is one connected customer experience for each individual-and do it at scale?

How can I reach each customer, in every stage of the customer lifecycle, with pertinent and personalized messaging - and do it at scale?

How can I create happy and campaigns that are connected across the channels where customers are engaged?

How can I increase the speed, quality, and impact of my advertising departments if our data toolsets are not integrated and incomplete?

How do I ensure that my patron data is secure and that my messages reach my customers anywhere, any time?

Meet Salesforce for Marketing

Salesforce is the Customer failure Platform. It's the only platform that puts the customer in the center of marketing, sales, commerce, and service to create one connected customer experience across all touchpoints with a brand. For selling, it means Salesforce helps you do what matters most: drive pipeline, product sales, and their company's bottom lines. For example, retailer Room & Board enjoys an ROI of 2700% with promotion Cloud.

Salesforce is the unquestioned leader in CRM market share. This is good quality news for marketers. It means that they finally have the tools to tie marketing metrics directly to sales, commerce, and service outcomes.

Leverage the World's #1 CRM Platform

Salesforce is the #1 CRM raised area and ecosystem, with leading apps in sales, service, marketing, commerce, community, analytics and the Internet of Things. It's the only platform that puts the customer in the center of marketing, sales, commerce, and service to fashion one connected customer experience across all touchpoints with a brand. In fact, Salesforce is the unquestioned leader in CRM market share.

We're 100% in the cloud-no software-and the solution of choice for marketing, sales and service teams around the world to center on innovation, not infrastructure. Specifically, here is how we partner with marketers to help you succeed:

Build 1-to-1 Journeys Across the Entire Customer Lifecycle

Marketers can use journey mapping to run marketing strategies in real time across awareness, acquisition, onboarding, engagement, retention, and advocacy.

Awareness: CRM-driven publicity and social media marketing

Acquisition: Lead organization (lead nurturing, scoring), selling, and commerce journeys

Onboarding: Onboarding journeys that help new customers, employees, and associates adopt products, service, and apps

Engagement: Event promotion, product information, cross-sell/upsell promotions, launches, holiday sales, app appointment, social media content marketing, and customer communities

Retention & Advocacy: Renewals, customer support, social listening, customer care, service journeys, reminders, alerts, and updates

Connect to Customers on Every Channel and Every Device

Marketers can reach their clientele with personalized messaging across email, mobile messaging and apps, social media, advertising, websites, IoT, and communities.

Email: Transactional, promotional, and 1-to-1 emails

Mobile Messaging: SMS, push, and group messaging

Mobile App Development: Loyalty and e-commerce apps

Social Media: Listening, analysis, publishing, and engagement

Advertising: Facebook, Twitter, and LinkedIn ads

Website: Personalized content, offers, and hallway pages

IoT: In-product messaging

Communities: Customer communities, partner communities, and employee communities

Customer Service: Integrated customer hold up and social customer care

Make Marketing More clever and Predictive with an Integrated Toolset

With the following set of tools, marketers can reach each customer with 1-to-1 campaigns and messages - no matter the size of their team or size of their audience.

Planning, collaboration, and mobile apps

Marketing apps for budget, events, PR, and campaigns

Collaboration and docs

File sharing

Employee communities

Mobile apps for marketing on the go

Audience Management

Extract, Transform and Load (ETL)

Customer data modeling

Audience segmentation

Content supervision and Personalization

Content scripting

Product recommendations

Content management

Customer Journey Mapping / Marketing Automation

Event-triggered, real-time marketing

CRM lead management

Channel Tools

Email marketing

Mobile marketing

Social marketing

Advertising

Mobile apps

Customer and partner communities

Digital commerce

Connected products

Integrated customer support

Integrated sales

Marketing Analytics and Intelligence

Email and mobile analytics

Social analytics

Business intelligence

Artificial intelligence

Trust is our #1 Value

Marketers can trust a stage that keeps data secure, has no-downtime, and scales to meet a brand's business needs-ensuring that their messages reach their customers across every channel on any device. The Customer Success Platform sent 2.3 billion emails on fake Monday in 2015, and delivered over 370 billion messages securely last year.

Deliverability and Security

Sender authentication

Numerous IP ranges

Industry-leading deliverability expertise

Tokenized sending

Encrypted data

Enhanced disaster recovery

No scheduled downtime

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