If you haven’t already done so, now is completely the time
to start getting your digital marketing plans in place for this year, and even
into after that year. One of the most critical components of any good digital
marketing plan is an SEO plan.
SEO is never a set it and overlook it concept, because
Google is always changing their algorithms and that means best SEO practices
also change enormously quickly. It’s probably one of the most rapidly evolving
aspects of digital marketing, so marketers and business need to make sure
they’re keeping up.
What worked just last year, or even a few months ago, may
need to be tweaked or fully overhauled to avoid damaging your ranking and your
site.
Below are some possessions to keep in mind as you prepare
your SEO tactics for the year.
Schema Markup
Schema score is becoming increasingly important in Google
rankings, and as part of this, Google now includes answer to search users’
questions in one box. For example, when a Google user searches for “my
flights,” they’ll get answers from transversely their Google Drive, calendars,
Gmail and more. What this means for marketers is that by adding markup to
emails, there will be the opening for certain components of e-mail to show up
in these relevant search boxes.
Also related to diagram markup is the use of rich snippets.
When you put your focus on creating the best and most relevant possible snippet
boxes, it will help pick up your rankings.
Accelerated Mobile Pages (AMP)
There’s continuously talk about the importance of making
sure sites are fast, including when they’re loading on mobile devices.
One way marketers can help themselves here is through the
use of accelerate Mobile Pages or AMP. AMP is a description of the mobile web
which uses HTML.
It’s a good way for sites to be sped up, and according to
research from sites like explore Engine Watch, there’s the probable for AMP to
improve load times by where from 15 to 85%.
Mobile and Local
The concept of mobile and locally-driven SEO aren’t new, but
they’re still more important in 2017. Many SEO and digital marketing experts
are recommending companies shift the majority of their budgets to these areas, above
all as such as a huge portion of incoming traffic is naturally from mobile.
For example, if you want shopper not just to find your site
in general, but you want to find your local store where you sell what they’re
looking for, make sure you’re optimizing your mobile pages for local search,
and that you offer a simple, user-friendly interface together with a mobile
store finder.
You should also put mobile intent at the forefront of your approach
as you’re naming your mobile pages and create content.
Improve the Quality of Your Videos
If you’re focused on having a strong digital and satisfied
marketing strategy, it’s very likely that you by now have videos as part of
that.
Now, however, simply having video content isn’t enough.
Your audience is attractive more discerning, and they’re
very turned off by low-quality videos. You’ll need to ensure that you’re creating
video content that’s not just convincing and engaging, but is also creative,
offers useful in sequence, and is excellent quality.
Many of the concepts that are imperative regarding SEO in
2017 aren’t necessarily entirely new, but rather are about distillation your
current methods, and expanding in certain areas, such as local advertising and
videos.
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