KFC prides itself on using locally sourced, 100% chicken
meat in its meals, however it appears its new advertising campaign importance
its use of "The Whole Chicken" may have backfired. The new TV advert
for the fast-food chain shows a real chicken boasting around a barn to the DMX
song X Gon' Give It To Ya in the method of a rap video – prompt many viewers to
say it would really put them off ordering KFC food.
"I really don't appreciate how that KFC advert would
make people want to eat chicken," one tweeted, while an additional person
tweeted the chain to say that the advert had given her "nightmares".
One even suggested that the advert had made her consider becoming vegetarian,
tweeting: "Am I the only one who wants to go veggie after surveillance
KFC's atrocious new advert? Chicken dancing to the slaughter house."
It is an disagreement backed up by PETA, with the animal
rights organisation's director Elisa Allen telling The Independent: "It
certainly looks as if we designed it, because it challenges anyone thinking of
eating chickens to look these smart, sociable, sensitive and stunning birds in
the eye and recognise that they're persons, not body parts to be decrepit as
nuggets."
on the other hand not everyone is averse to the campaign.
"People are hate on the new KFCadvert but I'm all for it. It's great. If
you don't like to be reminded that you're eating a chicken – don't," one
person tweeted. Another voluntary that people had failed to see "the funny
side" of the advert.
It appears KFC are reputation by the concept behind the
advert. Meg Farren, chief marketing officer of KFC, said when introduction the
campaign: "At KFC we're proud of our chicken, we're not afraid to show it.
'The Whole Chicken' represent a step change for us, pleasing a bolder attitude
when it comes to charming with our loyal regulars and fans.
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