India's biggest telecom operator Airtel has introduced a Rs
399 recharge pack for prepaid subscribers, offering unlimited local and STD
calls, 1 GB data per day for 84 days at 4G speed. This offer is similar to
Reliance Jio's Rs 399 plan. Jio launch two new plans -Rs 399 and Rs 349 -in
July. Jio offer unlimited local and STD calls along with 1 GB data per day for
56 days under its Rs 349 plan and unlimited local and STD calls along with 1 GB
data per day for 84 days under its Rs 399 plan. Reliance Jio's aggressive plans
has forced other operator to come up with original offers to protect their
market share.
Airtel has also launched some other strategy to counter
Jio's other recharge packs. Airtel's Rs 149 plan offers unlimited Airtel to
Airtel calls plus 2GB data at 4G speed with 28 days validity.
Similarly, Airtel has also launched some other tactics
ranging from Rs 8 to Rs 399:
Rs 8 plan: Local+STD mobile calls 30piase/minute for 56 days
Rs 40 plan: Rs 35 talk time with unlimited validity.
Rs 60 plan: Rs 58 talk time with unlimited validity.
Rs 5 plan: 4GB 3G/4G data for 7 days. Offer valid only after
4G SIM upgradation and for one time recharge only.
Rs 199 plan: unrestricted local mobile calls plus 1GB
2G/3G/4G data for 28 days.
Rs. 349 plan: Unlimited Local plus STD calls along with 28GB
data (1GB/day) for 28 days on all handsets. Rs. 349 plan: 10% cashback on
recharge of Rs349 by opening Airtel Payments Bank account.
Incumbent telecom players are beneath tremendous pressure to
protect their market shares amid Reliance Jio's aggressively prices data plans.
The Mukesh Ambani-led customer has already acquired over 12 crore mobile
subscribers since the launch of its 4G services in last September, according to
the latest data from telecom regulator. Now, it plans to get your hands on a
bigger chunk of the mobile voice-only marketplace with the launch of its
JioPhone, a low cost 4G feature phone. Some analysts expect other operators to
also come up with low-cost handsets accomplished of treatment basic data
services.
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