Monday 11 September 2017

How Internal Linking Strategy Can Help to Improve Ranking

How can Internal Linking Strategy help you get upper rank in search result? How ? Well, have a cup of tea, coffee, or whatever you like, sit back and read this complete article, I assure you, all your question will get answer in this article. So let us move to our point now.

Internal Linking Definition- It is not at all a knotty term; It is just connecting your one web page to another on the same domain.

Example- You have which is having page 1, page 2, page 3 and the number goes on, Connection page 1 to page 2 and connecting page 2 to page 3. The above connecting strategy from one page to another page is known as internal linking strategy. Hope it is clear now, If not then I will make it so no worries.

Why People Use Internal Linking?
The main purpose of Internal Linking are

It improves website arrangement.
It increases Pageviews
It Decreases Bounce Rate.
Internal linking strategy gives the user clear imminent about the topic.
Improves Ranking.
Internal linking strategy distributes Page Authority(PA) and passing most important factor Link Juice to all other inside Pages.
Internal Linking is the best practice in On-Page SEO. Wikipedia.org is the best example of internal linking. Many of its keywords are receiving high link juice from its inner pages which help them to rank in search engine results.

It is one of best internal linking strategy, But wait at this point as you find wikipedia.org is using many internal links in its single pages, do not copy the same in your web pages, It is Wikipedia one of the top high power sites, You have to take this strategy smartly and effectively.


internal linking strategy

How does Google Crawler see Internal Links?
It helps Google crawler to find all relevant pages and be aware of the Concept of Post. It crawls each link which is connected to the specific page. Your link can be external links or it is internal links.

Note: – Don’t include more than 150 links which include subtitle links, contextual links, sidebar links, navigation links, etc.

Though for high power website’s, Internal links could reach to 250 links per page. Have you ever noticed why Homepage of any website ranks so well in the search result? It is since all the pages are linked with Homepage and more authority link juice passes to a homepage.

How to Get Higher Rank by Internal Linking?
Best Practice of inner linking can rank your keyword higher in Google search results, and it also helps crawler to index new blog post very fast. Here is a simple example of inside linking to rank your desired keyword in the search result.

If your Page 1 has focus keyword XY and your Page 2 has to focus keyword XZ Linking your Page 1 from Page 2 using the attach text XY will boost your Page 1 for keyword XY. Practically Implemented

Note: – If you are linking two links to the same web page thinking it will rank higher in Google search result then hold on, It is the very bad practice of internal linking, In such state Google will take the first anchor text into thought of the link.

7  Best Good Internal Linking Strategy
1 .Links on Top of Pages – Links towards the top of the pages are treated more imperative by Google crawlers because it gets higher clicks than links in the last paragraph. Always try to link from the top of the pages with preferred and targeted keyword or phrase.

2. Widget Context Plugin– This Plugin  Widget Context Plugin allows to display different pages, post widgets depending on user familiarity. If any user is reading an article about SEO, then it will show relevant post to the user, which increases the user engagement and decrease the bounce rate of the page, which will help you to rank in Google search result. Many E-commerce sites are such as amazon.com is using such type of practice on their website.

3. Add Breadcrumb Navigation  It is a navigation mark which shows the user a clear map of the post, It helps to increase the internal linking structure of the website and also help the user to find a location of the post, category.

4. Create More happy – If you want to create a lot of internal links you need to create a lot of internal pages, No pages are equal to no internal links, You can’t create one with no creating other when you create a lot of content you will have a lot of linkable content. The more valuable interlink, the more user engagement and in return better status and better page views.

You don’t need to create this strategy so complex as levels of pages, complex structure, mathematical balance formula etc. It doesn’t need any trigonometric or discrepancy derivatives to make internal linking. Keep it simple and make it best.

The more valuable interlink, the more user appointment and in return better ranking and better page views. Don’t make this term so complex as silo structure, mathematical balance formula, or levels of pages, etc. It doesn’t need any trigonometric or differential derivatives to create internal linking. Keep it simple and make it best.

5. Use of Anchor Text – Don’t just always target money keyword as anchor text. Let the river water flow smoothly. Link Valuable comfortable which you like can help the user to understand the topic in a clear way.

Always link new post with the old post which is having high page authority this will help new article to get index in google fast and helps new placement to rank in Google search result without any hard work. You can use Yoast Premium Plugin, New feature of internal linking is available in this plugin.

Which will show you the applicable link for interlinking? I like this feature of yoast, because once you have 1000 post on your website, then it is very difficult to filter out every time which having high page authority which is germane for the article, here yoast premium plugins plays a vital role. Give a try

6. Use Follow Links– Using No-Follow link is not a good strategy. The link fruit drink of internal pages should flow freely to all pages. This helps interior pages to gain page authority and higher ranking in Google search engine.

7. Avoid Broken Links – This is something serious which needs attention. Google do not consider good if websites had too many broken links, It is the duty of webmaster to check Broken Links in addition to fix it, You can use this plugin to check Broken Link of your website, or you can use Ahrefs.

Final Thoughts-
The internal linking line of attack brings good index results for a website. You can easily index your website’s other pages by linking internal pages in your post. You can do it easily. When you are writing the similar topic that you already have or there is the comparison between the post, you can add here.


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It totally depends on you and your writers. Though, the maximum writer already attentive about that. Now, you need to try this inside linking strategy precisely. You will definitely get the results.

1 comment:

  1. I was never completely content with the yoast design. It continuously gets angry at me for things that are clearly there! I’m currently checking out the Ink for all app. So far, I like it!

    ReplyDelete